KSU Online Radio recently hosted a special program featuring CETHM Dean Dr. Karen Razelle Duyan and guest speaker Mr. Kevin Racraquin from the Department of Trade and Industry (DTI) on January 10, 2025. The program delved into effective digital marketing strategies, covering key areas such as social media marketing, content marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising. The discussion emphasized the importance of utilizing platforms like Facebook, Instagram, Twitter, and TikTok to connect with target audiences, create valuable content to attract and retain customers, optimize websites for search engines, build and nurture email lists, and run targeted ads to reach specific demographics. This program provided valuable insights for businesses in Kalinga seeking to enhance their online presence and leverage digital marketing for growth.
BizBuzz will be broadcasted on KSU online radio every Friday from 9:00-10:00 in the morning to share accurate and timely information on entrepreneurship, business management, and industry trends. Its goals are to equip students with practical skills like business planning, financial management, marketing, and leadership; to develop critical thinking and problem-solving skills through case studies and real-world examples; to motivate students to explore entrepreneurial opportunities and innovative concepts; to increase students' confidence in their potential to succeed as entrepreneurs; to build a mindset of risk-taking and resilience among students; to create connections between aspiring entrepreneurs and industry professionals; to promote teamwork and knowledge exchange among students and experts; and to help cultivate a thriving entrepreneurial environment within the university and the wider community.